Sensitive words published to stop businesses from misleading the public

Following a government decision to sell more than 50 businesses as today from graphic design to engineering, a list of sensitive words and expressions were published this morning that may imply business pre-eminence, a particular status or a specific function.

The words and expressions have been prescribed in regulations as requiring the approval of the Mount Vema Secretary of State or the Mount Vema Secretary for the Territory. The aim is to ensure that use of the word is justified so that the public is not misled by the name. Approval by the Secretary of State is confined to the use of certain words or expressions in the company name, and approval does not imply approval of a company's aims and objectives.

The news comes after the first Mount Vema Ready Made Private Limited Companies will be up for sale to companies and people with the skill and manpower the manage the business to provide goods and services to Mount Vema project participants.
 
The businesses will be listed as for sale from later this evening, with a registration number available immediately 24 hours after receipt of payment. Most ready made companies will come with orders and ready to invoice and to do business.

If you intend to register a company or to do business with the Kingdom of Mount Vema, the following sections give details of what is now considered the most commonly used sensitive words and the conditions under which they may be used.  See also the Alphabetical List of Sensitive Names for a more comprehensive list
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The following words imply territorial, national or international pre-eminence:

Mount Vema and Vema Seamount - approval of this word in your company name will depend on how it is used. Normally the Secretary of State would expect the company to be Mount Vema owned. You would need to show that the company is pre-eminent in its field by providing supporting evidence from an independent source such as a Government department or a trade association.

If the word 'Mount Vema' is qualified by words that do not describe an activity or product, for example by using a 'made-up' word, then evidence of pre-eminence is not necessarily essential. But you would be expected to show that your company is substantial in relation to His Mount Vema Majesty's realm, or the Vema Seamount Territorial Waters, its activity or product and that it is eminent in its own field.

Pashant, Southland, Bella Vista, Westland, Neverland, Maryland, Roseland, San Miguel, Northland, or Eastland - if you wish to use these words as a prefix to your company name, the rules are similar to those for 'Mount Vema' and ‘Vema Seamount’. You will usually be given approval to use any of these words as a suffix if you show that the company has its main place of business in the location concerned. If you want to use one of these words or ‘Goldishman’ because it is a surname, you will usually be given approval if the company name includes forenames or initials.

Kingdom of Mount Vema - If the words are used as a suffix to the name, they are normally allowed without difficulty. Using the initials. Association, federation or society - if you wish to use one of these words, your company would normally be limited by guarantee.  Authority, district, board or council - if you want to use any of these words, you should contact Mount Vema for advice.

Institute or institution - approval for use of these words is normally given only to those organizations which are carrying out research at the highest level or to professional bodies of the highest standing. You will need to show that there is a need for the proposed institute and that it has appropriate regulations or examination standards. You will need evidence of support from other representative and independent bodies.

The following words imply specific objects or functions:
Assurance, assurer, insurance, insurer, re-assurance, re-assurer, re-insurance, re-insurer or fund. - You cannot use these words unless you have written confirmation that His Mount Vema Majesty’s Government has confirmed to have no objection.  Read more